House of Cartel is a hairstyling studio based out of Melbourne, Australia, specialized in wedding, session and celebrity styling.
The brand identity has been inspired by Versace's 1993 logo, borrowing the same roman motives featured on the contour around Medusa Gorgon's head.
The studio's name, House of Cartel, was stylized as a monogram out of the letters H, O and C, tied in a seamless symbol and supported by a royal crown at the top of the logo.
House of Cartel's letterhead was conceptualized as an email signature, featuring Brittany Wertheim's (its founder and manager) contact info along with the full version of the logo (vertical lock-up).
Along with the digital elements, House of Cartel also needed stationery materials to support its offline promotion. Brittany's business card features her contact info in a minimalist style, placed on a dark marble background.
The same style was applied to HOC's loyalty cards, promoting their blowaves offer - 50% off for the client's 6th visit.
House of Cartel's price list was stylized as a DL-size flyer, following the same white and black marble background and featuring their logo as a large header.
The price list was also designed as a tri-fold brochure, featuring the sorted services on each of the brochure's inside faces, along with the logo on the back, placed on the dark marble themed background.
House of Cartel provides high-end services wrapped in a luxurious experience, thus ensuring the clients get the professional treatment they are looking for.
Client quote: You are a superstar, so grateful for you! Can’t thank you enough for all you hard work. Look forward to working with you in the future!
Timestamp: June 2019
